The floral industry is like fast fashion – pretty, but unsustainable. Did you know that 75% of fresh-
cut flowers are imported and often travel up to 6,000 miles on refrigerated intercontinental
flights, boats and trucks, resulting in a large carbon footprint and a lot of waste. This is the
journey from the field to your kitchen table each time you replace your bouquet! The worst part?
They only last for about a week before being thrown out. There is something sad about watching
your bouquet dying and the money that you spent literally wilt away.